Ideas are risky. Too often, teams jump into projects without clarifying what must be true for success or how to check if they’re on the right track. The Business Model Test Card solves that by giving you a simple, practical tool that forces clarity: write your key assumption, plan the test, define what to measure, and lock in success criteria. No more fuzzy plans. Just testable steps that move work forward.

Strategyzer Business Model Test Card – Frame & Validate Business Ideas
The no-nonsense tool for smart experiments.
The Strategyzer Business Model Test Card helps you turn assumptions into clear, testable hypotheses. It guides you through writing down what needs to be true for your idea to work (your key assumption), how you’ll test it, what to measure, and what success looks like— all on one compact card. That means sharper thinking, faster alignment, and smarter decisions in your sessions.
✔ Plan real experiments in lean startup workshops, so ideas are tested, not just discussed
✔ Keep teams focused in design sprints by defining risks and tests up front
✔ Help students and entrepreneurs build evidence-based business models in labs or classes
✔ Run structured validation in pitch preps, executive sessions, or coaching
✔ Simplify decision-making in innovation programs and accelerators
- Facilitators capturing team learning in design sprints or retros
- Trainers running entrepreneurship or business model labs
- Coaches guiding clients through reflection and action
- Business leaders tracking progress in innovation programs
- Students applying lean startup or value proposition design