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Strategyzer Business Model Test Card – Frame & Validate Business Ideas

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Original price €0,75
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Current price €0,40

The no-nonsense tool for smart experiments. 

The Strategyzer Business Model Test Card helps you turn assumptions into clear, testable hypotheses. It guides you through writing down what needs to be true for your idea to work (your key assumption), how you’ll test it, what to measure, and what success looks like— all on one compact card. That means sharper thinking, faster alignment, and smarter decisions in your sessions.

✔ Plan real experiments in lean startup workshops, so ideas are tested, not just discussed
✔ Keep teams focused in design sprints by defining risks and tests up front
✔ Help students and entrepreneurs build evidence-based business models in labs or classes
✔ Run structured validation in pitch preps, executive sessions, or coaching
✔ Simplify decision-making in innovation programs and accelerators

  • Facilitators capturing team learning in design sprints or retros
  • Trainers running entrepreneurship or business model labs
  • Coaches guiding clients through reflection and action
  • Business leaders tracking progress in innovation programs
  • Students applying lean startup or value proposition design
Language: German
Size: A6 (10x15cm)

Put your boldest idea to the test

Ideas are risky. Too often, teams jump into projects without clarifying what must be true for success or how to check if they’re on the right track. The Business Model Test Card solves that by giving you a simple, practical tool that forces clarity: write your key assumption, plan the test, define what to measure, and lock in success criteria. No more fuzzy plans. Just testable steps that move work forward.

  • Built-in structure for clarity: Guides you to write your assumption, test plan, metric, and success threshold all in one place.
  • Compact and practical: A6 and A5 sizes fit easily into workshop kits, notebooks, or back pockets for on-the-go use.
  • Action-focused design: Helps teams align quickly on what to test and how — saving time and avoiding endless debate.
  • Durable, quality paper: 250 g/m² stock stands up to active handling, pinning, and passing around in sessions.
Design Sprint

Keep teams aligned on what’s being tested at each step of the sprint.

Strategy Workshop

Map risky assumptions and define tests directly on the spot.

Innovation Labs

Move new ideas forward by capturing experiments clearly and visibly.

Startup Coaching

Help founders build evidence, not just slides, with real tests tied to assumptions.

How you can use your business model test card

How you can use your business model test card

  1. Write down your riskiest assumption. Example: Customers will pay for a monthly subscription.
  2. Define the test you’ll run. Example: Launch a landing page offering a subscription plan.
  3. Decide what to measure. Example: Number of signups or expressions of interest.
  4. Set your success threshold. Example: 50 signups in 2 weeks means the assumption holds; less means rethink.

what people say

This tool is the entrepreneurial answer to that old adage ‘trust your gut’ that so many people seem to believe is the secret to being a great entrepreneur.

Christopher L. Sparks

The beauty of the test card is the reminder that a failed test gives you a valuable insight

Isaac Jeffries

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