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Value Proposition Template – With Trigger Questions for Deeper Mapping

Value Proposition Template – With Trigger Questions for Deeper Mapping

€2,50 - €39,90
€19,95
€2,50 - €39,90
€19,95

Build what customers actually want, with questions that guide you.

The Value Proposition Canvas with Trigger Questions helps you match your product to what your customer truly needs. With guided prompts built in, it gets teams thinking deeper, faster. Use this value map to design offers that stick with your market.

Each version of this canvas helps you design value with your customer in mind but the right material can make your setup smoother:

  • PVC: Tear-resistant and durable — ideal for repeated use in professional workshops. Works great with Stattys Notes and stands up well on whiteboards, mobile stands, or easels. Perfect if you’re running sessions often and want a reusable, travel-friendly setup.
  • Synthetic paper: Great for team-based exploration of customer segments and value fit. It lays flat on tables and doesn’t curl, making it perfect for deep dives, assumption mapping, or side-by-side comparisons of multiple personas.
  • Printed paper: Best for one-time use in pitch events, student workshops, or quick ideation sessions. Lightweight and affordable, this version is easy to distribute and pin up, especially when guiding groups through customer pain/gain mapping for the first time.
  • Facilitators guiding strategy or value proposition workshops
  • Coaches supporting clients in understanding their audience
  • Consultants working on business model refinement
  • Product teams shaping ideas based on real customer needs
  • Educators introducing lean and customer-centric thinking
Size: A0 (47" x 33") PVC Print-on-demand (unbreakable)
Language: German

What are the 6 components of the value proposition canvas?

Each component gives your team a clear starting point and keeps the conversation focused. By working through these components, you make your value proposition visible and testable— no more guesswork!

Customer Jobs

Understand what your customer is trying to achieve

Pains

Identify what frustrates or blocks them

Gains

See what positive outcomes matter most

Products and Services

Map what you’re offering to solve those jobs

Pain Relievers

Show exactly how you remove customer frustrations

Gain Creators

Clarify how your offer helps deliver those positive outcomes

See what your customers really need — and build from there

The Value Proposition Canvas helps you map customer goals and match them with your product’s benefits, so you can design offers that truly fit.

Two-part layout

one side for the customer, one side for your product

With trigger questions

printed prompts help guide your team through the process

Without trigger questions

open canvas gives you more flexibility

Reusable format

when paired with Stattys Notes — just peel and restick

Too many ideas get built without a clear picture of who they’re for.

Too many ideas get built without a clear picture of who they’re for.

  1. What your customers are trying to get done (jobs, pains, gains)
  2. How your product actually helps (products, pain relievers, gain creators)

Instead of getting lost in long discussions or static spreadsheets, teams use this canvas to map, discuss, and adjust their thinking in real time.

Use the version with trigger questions if you want structured prompts printed directly on the canvas. Choose the without-questions version if you already know your flow and want more visual freedom.

professional toolkit (value proposition canvas)

When and Where to Use Our Value Proposition Canvasses

  • Workshops: Map product-market fit with teams or stakeholders
  • Consulting: Frame strategy conversations with clients using a visual tool
  • Startup Planning: Stress-test assumptions before building your MVP
  • Customer Research Debriefs: Summarize insights in a format that’s easy to share
  • Team Alignment: Use the version with questions to spark deeper thinking in cross-functional sessions
Map your value in 4 steps

Map your value in 4 steps

  1. Start with real customer insights — write down jobs, pains, and gains on Stattys Notes
  2. Place them on the right side of the canvas (customer profile)
  3. Fill the left side with how your product addresses those needs
  4. As the discussion evolves, move and adjust notes to refine your fit

what people say

We encourage every business professional to utilize Value Proposition Canvas to its full potential for clearer insight and strategic direction in their business endeavors.

Inodash

I still remember the first time I used the value proposition canvas as a non-product person. I jumped right into it thinking "it looks easy"... famous last word 🤯 I have now lots of empathy when walking teams through it :D

Pauline Delepaut

It’s simple but not easy.… real value comes from the conversations and realizations that happen when you struggle… The danger isn’t in the tool itself but in treating it as a checkbox exercise.

Andreas Roppel

The Value Proposition Canvas splits things into two halves: the customer profile (what they’re trying to do, what they struggle with, and what outcomes they want) and your value proposition (how your product helps, removes those pains, or creates gains). What I appreciated most was how it emphasized prioritizing real problems, not just adding features for the sake of it.

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