Business Model You Canvas A3 (EN)

Why Business Model You Canvas?

The Canvas asks you to consider yourself as a one-person business. It helps you define and modify your "personal business model" - the way you engage your strengths and talents to grow personally and professionally.

How to use Business Model You Canvas?

Getting started
Start sketching out your business model by creating Stattys for each one of the nine building blocks. Some people prefer to begin with listing their customer segments or value propositions. Others prefer starting with their key resources or key activities. It doesn’t matter. Just do it.

Add all elements relevant to your model
Ask yourself what all the elements are that your business model requires to create, deliver, and capture value. Create a Statty for every single element that is important.

Check completeness and coherence
Make sure you don’t create “orphan” elements in your business model. For example, for each customer segment and their jobs-to-be- done you should have a corresponding value proposition. Or, for instance, for each value proposition you should list the key resources and activities that are required to create it.

Tell a story
When finished sketching out your business model try telling the story of your model one Statty at a time. Take all the Stattys down and explain your business model by putting up one Statty after the other on a blank Canvas. This will force you to tell a coherent story element after element.

What is Business Model You Canvas?

The BMY Canvas is poster for a simple visual method and tool for visionaries, game changers and challengers to create and test your existing and future business models.